Metal matters: why companies must innovate
According to Professor Geoffrey Brooks from Swinburne University, there is a strong relationship between a successful country and a healthy steel industry.
Australia ranks 30th in the world in terms of steel output… and Brooks believes that Australia’s steel future is in high-value, innovative products.
“I think what BlueScope is doing more of now is smart… they’re trying to get into specialised architectural products,” he said.
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